Affiliate Disclosure
PlayOJO is funded through affiliate partnerships with online casino operators. This page sets out exactly how the model functions, what it costs the reader, and the rules that prevent the funding mechanism from interfering with editorial output. Broader site-level context is on the About page, while the flagship operator review sits on the PlayOJO Casino homepage. If you've read pages like this on other review sites and just want the differences, the short version is at the bottom.
1. How PlayOJO gets paid
When a reader follows an affiliate link on PlayOJO and opens an account on the operator's site, PlayOJO may receive a commission. The commission is paid by the operator out of its own marketing budget. None of it comes from the reader, and nothing on the operator's platform costs more as a result. Two structures are common across the industry, and PlayOJO uses both depending on the partnership: a fixed CPA (cost-per-acquisition) paid once when a qualifying account is created, and a revenue-share arrangement where a small percentage of the operator's net gaming revenue from that account is returned to PlayOJO over time. The mechanics are invisible to the reader; the only practical consequence is that the operator knows, at the point of account creation, that the click originated here.
2. What it costs you
Nothing. Affiliate links cost the reader exactly the same as direct links. Bonus offers stay the same. Stakes stay the same. Withdrawal speeds stay the same. The price of playing on the operator's site is identical whether you arrive via a PlayOJO link, through a Google ad, or by typing the URL directly into your browser. If anything, partnership pages occasionally carry an exclusive welcome offer slightly better than the default. Where that happens, the relevant review says so explicitly.
3. Why this is allowed to be neutral
The honest answer is reputation maths. A casino review site stays alive by being correct about which operators are worth a reader's time. Boost scores to flatter partner brands, and within a couple of months the audience driving traffic — and therefore driving commissions — moves on to a rival site. Long-term commercial interest for an affiliate operation lines up exactly with its editorial interest: be straight about which operators perform well and which do not. The same consistent rating framework is applied identically to every operator we cover, partner or not. PlayOJO has scored partnered operators at six and below, while operators with no commercial relationship have been rated at eight and above.
4. What "not influencing the review" means in practice
The framework rests on three firm rules. Rule one: whether or not a partnership exists carries no weight in scoring; the eight criteria are evaluated against observed behaviour, end of discussion. Rule two: being a partner does not earn softer language — if a partnered operator has slow cashouts, murky bonus T&Cs, or a sparse live-dealer line-up, that shows up in the review under the relevant criterion. Rule three: operators get no pre-publication sign-off. Drafts are never circulated for approval. Partner or not, every operator first encounters PlayOJO content at the moment it goes live, identical to any other reader.
Two further rules cover factual updates. If an operator contacts us to flag a factual error in a PlayOJO review, we check the claim, correct it if it's wrong, and append a dated note at the foot of the review describing what was changed. The same process applies whether or not the operator is a partner. If an operator contacts us to argue that a low score is "unfair" without pinpointing a factual error, the score stays in place and we reply that the same rating methodology applies to every operator equally.
5. Recognising affiliate links
Each commercial outbound link on PlayOJO is tagged with rel="nofollow noreferrer noopener", which is the conventional way of telling search engines that a link sits inside a paid relationship. In most cases the link routes through a redirect endpoint at /go on this domain; that endpoint exists so we can record click counts for our own analytics ahead of handing the visitor on to the operator. From a user perspective the browser lands at the operator's site exactly as it would after a direct click — nothing is appended to the destination URL on the user side. Several link types on PlayOJO — pointers to regulators, helplines, news outlets and game studios — fall outside the affiliate model. Those carry rel="noreferrer noopener" only.
6. Compliance with disclosure rules
UK regulation here pulls from a small set of instruments: the Consumer Rights Act 2015 (banning misleading commercial conduct), and the published guidance from the CMA and ASA on undisclosed affiliate marketing. The unifying requirement across all three: affiliate relationships must be disclosed conspicuously enough that a reasonable reader grasps the commercial side of the link. This page acts as PlayOJO's site-wide disclosure; on top of that, each operator review carries an inline disclosure line above its first affiliate CTA, so a reader sees the relationship without needing to scroll all the way down to the footer. For overseas visitors, similar obligations apply under the FTC regime (United States) and CMA standards (United Kingdom), each covering advertising directed at residents in their own jurisdiction.
7. Commitments to readers
To boil this down: PlayOJO commits to a short list of obligations under this funding model. Disclosure is placed visibly up front rather than buried elsewhere. The review methodology is fixed and does not flex on behalf of partners. Errors get put right on a published timeline. Drafts are never previewed by operators. Affiliate status is signalled inside the HTML markup so technically inclined readers can verify it themselves. A complete description of the editorial workflow — covering fact-checking, source standards and the corrections process — lives on the Editorial Policy page. Anything that appears to breach these obligations can be reported via the Contact page, with substantive complaints filed against the review in question.
8. Wider context for readers
Three further pointers sit beside this disclosure. Player-protection commitments built into every operator score are documented on the Responsible Gambling page. Privacy arrangements covering any data collected from you during a PlayOJO visit are detailed on the Privacy Policy page, with the technical specifics of cookies and equivalent storage mechanisms covered on the Cookie Policy page. For the full scope of what we cover, the PlayOJO Casino homepage and the navigation pointing onward from it remain the reference.